As much as I wish it weren’t true, fashion is just one of those things that completely eludes me. That’s not to say I can’t dress myself (I totally can), but I am certainly not one of those people who can make something like jeans and a t-shirt look anything more than jeans and a t-shirt. Even if I throw on my favorite leopard print flats (which, if you’re living in my closet, are just about the pinnacle of fabulousness), I’m still a girl in jeans & a t-shirt. Despite my lacking in the fashion department, I really enjoy following fashion & style bloggers, and the effortlessly chic Jenny Bernheim is no exception. Her blog, Margo & Me, is a beautiful illustration of her love for fashion, life & well, love.
After studying communications and design in college, Jenny took a job in fashion PR and after four years, decided she could still assist designers in the branding process, but on her own terms. Finding inspiration in her little French bulldog (that’s Margo), she launched Margo & Me in May of 2012 and fashionably segued into entrepreneurship. In addition to blogging, she is a freelance stylist, merchandising and social media consultant. So basically, she’s wonder woman.
Tell me a bit about yourself & how you landed in the world of fashion. After studying communications and design in college, I immersed myself in the fashion PR industry straight out of the gate. I’ve always felt an innate passion for assisting designers in the branding process and have an eye for graphics and design. The digital space was beginning to emerge around that time and I kept myself at the forefront of this, paving the way for my clients. After four years of working at a leading Los Angeles PR firm, I realized that I could be doing the same thing for brands but through my own platform. Now more than ever, I get to work with designers on a really personal level, which is the most rewarding part to me. It was important to incorporate a personal element into my blog, which is where Margo comes in. Who doesn’t love a French Bulldog?! And that’s how the blog became Margo and Me!
As a stylist, what do you consider to be most important when putting an outfit together? Is there a particular accessory that will finish a look every time? For me, shoes and handbags are the icing on the cake. If they are not done right, it can throw off an entire look.
Who would be a dream collaborator? This is such a great question because I am such a firm believer in positive affirmations. When you put something out into the universe, it sometimes has a way of coming back around to you so I have to think carefully about this one. I would have to say that designing a capsule collection has always been a dream of mine since I went to grad school for design. Bags, purses, shoes, ready-to-wear. I am up for the task!
Your background in fashion design & affinity for all things supremely fashionable (Bradshaw, who?) make for a very solid stepping-off point. Where do you hope to see yourself in five years? Questions like this are hard for me to answer for one reason: if you were to ask my five years ago where I would be today, I certainly would not have said fashion blogger because the opportunities didn’t really exist then. I think that everyone is on the path they are on for a reason so I guess the best answer is that I hope that my family and I are happy and healthy.
For those considering taking the bold move toward entrepreneurship, what one pearl of wisdom would you share? Follow your gut instinct and read contracts carefully!
Guilty pleasure? Pasta
Spirit Animal? Freddie (my fiancé)
Cake or pie? Pie
Favorite corner of the world? Paris
Designer inspiration? Jenny Packham