Over the last several years, I have started oodles (I know, I’m super technical) of small businesses. With each one, I truly believed the idea had merit and would inherently be successful. Though I was successful (someone, somewhere bought the product – validation!), I didn’t always have the best distribution plan in place to garner wild success. If only I could’ve taken a page out of Melissa Renee’s book, I may have learned a thing or two about getting invaluable visibility to ensure that my businesses really took root. Melissa launched her Etsy shop, Sweet Water Decor, this past December and is already selling wholesale to numerous bloggers, boutiques and online retailers. And for the cherry on top, her products will be featured on Style Me Pretty this month. That’s exactly the kind of wild success small business owners are after and at this rate, Melissa will have oodles (see, I did it again) of pinch-me moments in her future.
On my current to-do list: create an inspiration board. Truth be told, I have never put one together which, after watching MaeMae & Co.’s sweet introductory movie, I know now to be a grand oversight in my creative process. In just under three minutes, you watch as Megan Gonzalez and her team of supreme creatives tape photos, watercolor swatches, paint rollers and fresh flowers to a black board. By the end, you see an incredible display of colorful artistry that will serve as a springboard for a wedding invitation suite, brand identity, packaging, website design – you name it, MaeMae & Co. does it all. And not only do Megan and her team do it all, but they do it very, very well.