I often use the hashtag #girlboss to describe the incredible women I showcase on the blog but it is so much more than simply, “girl in charge”. It is an illustrative term meant to represent the ambition, grit, creativity and ingenuity that come with making your future a priority and your dreams come true. Even in our professional lives, we deserve a Cinderella story and the lovely Juley Thuy Le is in hot pursuit of doing just that by sharing her love of life, style and food with her countless readers and lucky clients. Judging by her beautiful lifestyle blog Upperlyne & Co. and signing on as creative director of Montrose Shop, I think it’s safe to say she’s making those dreams come true and we are only too happy to share in the fun.


NAME Juley Thuy Le
AGE 29
LOCATION New Orleans
BRAND/COMPANY Upperlyne & Co. | Montrose Shop
ESTABLISHED 2008 | 2015
WEBSITE www.upperlyne.com
INSTAGRAM @juleytl


TODAY, ON MY TO-DO LIST…It’s near midnight and I’m on a flight home from New York City, back from a string of meetings and a buying market so I’m just starting on my to-do list! I’m responding to emails, paying invoices, connecting with brands, planning content for Upperlyne & Co., prepping for a small campaign shoot tomorrow morning, and finally hug my puppy and boyfriend really tight. I miss them!

PINCH ME MOMENT OF MY CAREER SO FAR…It was a complete shock when I looked at my phone and saw my career profiled ranked #1 on The Everygirl’s Top 10 Career Profiles of 2014. It means so much to me since the rankings were measured by reader engagement! That and having the opportunity to build a new concept store as the creative director of Montrose. *sooo many pinches*

MY GUILTY PLEASURE IS…eating loaves of bread & butter while watching The Cooking Channel.

I CAN’T LEAVE HOME WITHOUT…my tech biffs – the laptop and cell, a bottle of water, and Burt’s Bees.

MY WORK CONSTANTLY CHALLENGES ME TO…think both creatively and strategically.

IN ANOTHER LIFE, I’D BE…a bread baker living in the south of France. This could still happen!

I’D LOVE TO SIT DOWN WITH (celebrity, past or present) OVER (drink of choice) TO CHAT ABOUT…Kanye West over a glass of whiskey to chat about all the stuff going around on in his head.

THE BEST PART OF MY WORK IS…getting to see products and projects I’m in love with come to life.

I’M A NINJA AT…problem solving in creative ways.

MY MOTTO: Keep it simple and refreshing.


⋅ New Orleans’ Chef Donald Link for an authentic and unforgettable Southern meal
⋅ Ina Garten for inspiration
⋅ Carine Roitfield for style
⋅ Will Ferrell for laughs
⋅ John Legend for entertainment

THE WILDEST THING I’VE EVER DONE IS…skydiving when I was 18! Now I’m too much of a chicken.

THE MOST EMBARRASSING THING I’VE EVER DONE IS…there’s just too many moments to pick from *covers eyes*

THE BEST GIFT I’VE EVER RECEIVED IS…handwritten letters and cards from my boyfriend. He’s an incredible writer who knows how to pull my heartstrings without even trying, but only writes when I least expect it!

IF I WERE A ROCKSTAR, MY STAGE NAME WOULD BE…Cassandraaaa from Wayne’s World.

MY GO-TO KARAOKE SONG IS…Don’t Stop Believin’ by Journey always gets the crowd up.

IN THE NEXT FEW YEARS, I HOPE TO…have paid off my student loans, have a viable business that I am proud of and in love with, add another puppy to our clan, and be the healthiest (both mentally + physically) that I’ve ever been.

MY FAVORITE INSTAGRAM ACCOUNT TO FOLLOW IS…@parisinfourmonths makes me want to drop everything, move to Paris, and snap pictures all day.




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