LEXY WARD of THE PROPER PINWHEEL (AND A RECIPE!)

proper2

I wish you guys could see me right now. Actually, no. I take that back. I’m rocking an outfit (can I even call it that?) that could very solidly indicate that I’m colorblind (I’m not). But the weather is changing and my ability to dress in anything other than sweats and an oversized sweatshirt is quickly approaching nil. But you know what would go fabulously with my cozy state of mind? Popovers, that’s what. For those of you who have ever ventured to San Francisco and all the way up to the Rotunda in Neiman Marcus, then chances are you are intimately acquainted with the wondrousness that is the popover — not to mention, strawberry butter (cue angels singing). It’s pretty glorious. And Lexy Ward of The Proper Pinwheel brings these lovely little cups of happiness to your kitchen and in a deliciously colorful way, no less. Lexy, for the win. Happy baking!

proper

You share so many fun recipes (hey-o, Pop Rocks popcorn!) and seriously creative DIYs on The Proper Pinwheel. What inspired you to start blogging? I’ve been in the event styling circuit for years and it was actually my husband’s idea to start a blog where I could share inspiration and document project ideas! Now, it’s a great outlet to just unload all my thoughts – creative AND crazy!

Creating creative content (say that three times fast) is no easy feat. As a new mother to adorable baby Vita, how do you manage your blogging schedule? Any tips on how to effectively plan ahead? Oh. My. Gosh. I’m still struggling to find that magical thing called ‘balance’! For me, I try to work every second that Vita-girl sleeps. When she naps, I’m shooting projects. When she’s in bed, I’m writing copy and trying frantically to respond to emails. I absolutely have to have a calendar to help me get through everything. And a huge supply of post-its. Post-its everywhere! Also, when my husband is home on the weekends, he watches the baby while I work for several hours at a time. I will try to have the steps of projects all laid out and styled, so that all I have to do is photograph them. Every spare second is a scheduled one. Now, with a new baby (she’s totally not new, she’s one!), you have to leave some room for spontaneity because not everything goes according to plan!

proper3Recipe_Post1

Share via